Paso Robles Mayor Steve Martin launched a local radio station that includes news sharing with our Paso Robles Daily News. The Tribune gave us a mention in the story.
San Luis Obispo Tribune – Paso Robles Mayor Steve Martin has launched a new Internet radio station called Voice of Paso “to promote the city’s news, events and people”— and tourism worldwide.
He developed it as a personal project through his Paso Robles-based advertising and marketing firm, S.W. Martin & Associates. It launched in August but was only recently announced.
The station, accessible at www.voiceofpaso.com, is not funded by taxpayer dollars, Martin said.
As of late March, Martin said, Voice of Paso had about 700 listeners, tuning in both locally and regionally from the Central Coast, Los Angeles and Monterey, as well as other locations. A few listeners have also been as far away as South Africa and Brazil.
The program offers morning newscasts Monday through Friday as well as weather forecasts, sports news and business reports. Martin also does free public service announcements for local organizations.
Martin has no employees or paid advertisers, he said, but he’s partnering with local news website http://pasoroblesdailynews.com under an agreement where he airs the website’s ads in exchange for the ability to relay the site’s news content on air.
Since Martin had much of the equipment and software needed to produce radio and TV commercials as part of his marketing firm business, he said the station’s startup costs were minimal.